Six-figure sledges

As the year closes and the snow melts across the UK leaving the winter detritus, Callisti can reflect on an interesting 2010 and look forward to 2011. One milestone was the sledges online shop breaking the six-figure record turnover for the December, a far cry from when Callisti first took over management of the website - a lot of snow certainly helps. New possibilities have emerged as a result of the improved online presence heralding some business developments in the years to come.

JBA seed potatoes has grown significantly and is scaling up in terms of hosting and development requirements - Callisti has acted as a nursery for the ecommerce site, bringing it from a catalog website to the number one seed potato ecommerce site in the UK,  but with the new ranges of domestic and merchant services, a new strategy for hosting and development is required - Callisti will likely offer specialist support in 2011 with other support services being provided to ensure the most stable solution.

One difficulty for small operators is the balance between specialisation and broad adaptability for the range of potential clients. Do you concentrate on hosting services and volumes? Or specialise in one particular development platform? 2011 will be a year for new decisions...

Opening the next gateway

Recently been looking at the Scottish Enterprise "Grow your business" initiatives. One of the challenges of working in the web/IT industry is that teams are often too busy to allow time for a clean development and testing environment pressure.

The now fragmented LEC now has a localised wing called Business Gateway to further spread the quango funding but their website does have a section of funding opportunities for development.

New Year, new thinking. Well, we'll see, but now that the set-up period for Callisti is mostly sorted and administration is ticking over nicely, it's time to look further afield to the world of possibility.

Enterprise agencies

Cycling about town today in a green sort of way. We had a constructive meeting earlier with the local Scottish Enterprise agency for Dumfries and Galloway where Callisti will be suggested for tenders for new work in the region.

This work will be for clients requiring a suite of services, from search engine optimisation, website design and development, and video editing for the web.

There are other opportunities in conjunction with the creative arts and art events groups in the region which will be followed up in this next quarter.

Website revisions

We are embarking on a marketing phase of company development this quarter so the website is going to be designed with a more professional image and better management of content and information.

Some good template sites that are css and xhtml have been made available by Andreas Viklund. This has been adopted by Geodata Solutions, for example, for use in their surveying and digital mapping services resource.

Never one for the bells and whistles approach, Callisti will aim for an efficient, usable website that looks pretty sweet.

Aberdeen Media Website Development

What a strange day at the office. The morning entailed a rainy trip to the 'Making it Happen' discussion on the alternative futures for theatre provision in Dumfries (and by extension Dumfries and Galloway).

There were many representatives from local authority, theatre trust (involved with the intimate but delapidated Theatre Royal), community organisations, schools, etc. and a few from the Dumfries and Galloway Arts Festival membership. This is a part time interest for me as I am keen to find a practical way of joining up the provision of creative arts and events information for the region and have somehow been co-opted on to the festival board.

Subsequently a London client of Callisti required some research to find an alternative quote for a large scale development (masquerading as another nominal company for NDA reasons) and I was fortunate enough to find AVC Media Enterprises based in Aberdeen.

After a good chat with their project interface character I was well impressed, and he was able to be helpful and informative in a way that I'd like to revisit. Their website is professional and exemplifies some of the clever applications they have put to use. More media oriented than most and, by the way, it was surprisingly hard to find a company (that was accessible) based in Scotland who could come close to providing what was being asked for.

Why optimise?

Your corporate or business website is your 24 hours a day, 7 days a week, non-stop marketing and information machine. It can reach a massive audience and relay your products, services and relevant information about your company.

Nobody wants to be misrepresented so it is important to maintain this window into your business. How do you manage your website?

Are you reaching as much of the right audience as you'd expect? All your website development efforts may not be fully realised if your website is hard to find.

We believe that a website isn't just an add-on to your marketing strategy. It can be integrated efficiently into the way you traditionally share information and distribute changing information about products, services and events.

We also know that time spent clarifying your target keywords, updating the web-copy where appropriate and building relevant links, in short 'search engine optimisation' (SEO), can help you get a lot more out of your website and, in some cases, restore your faith in how effective a website can be for your organisation.

Callisti can also help you with sponsored listings, such as Adwords, which is an efficient way to drive traffic to your site especially once your target keywords and SEO has been completed. In cases like this it is good to think about your online marketing budget and the targets you would aim to meet to demonstrate value for money.

So much information is available on the internet, all it costs is your time. You also need some experience and judgement to make sure that you're getting the best information.

Contact Callisti if you are starting to think about SEO and online marketing. We can guide you by principles of good practice and help clarify what you can expect when you have a well managed website.