Tuesday, 6 December 2011

Facebook domination of web page screen real-estate

A simple Facebook page was created for Sledges.co.uk with some information about the Aviemore-based outdoor shop in the Scottish highlands, along with some product images from the different sections: wooden sledges, snowshoes, budget sledges, etc.

The latest step was to add and test the like button for each of the products on the e-commerce website so that visitors could share products with friends within their own facebook worlds. Also a link from website to facebook page seemed obligatory!

The emerging trend is that wee facebook icon links and like buttons (and associated html5, og meta-tags, etc) are getting peppered across more and more sites on the internet. Facebook can piggyback on the hard work people put in on driving relevant traffic to their websites by siphoning off "social" activity by visitors.