Saturday, 22 August 2009

Time-lapse confusion

Timelapse was a video game, this we know. When you type 'timelapse' into google it asks if you meant 'time lapse' but shows results with 'timelapse' and (mainly) 'time-lapse' in the meta title tag. This suggests that 'timelapse' is not really a word in common usage. 'Time lapse' is ambiguous because the definition of usage is loose.

If you enter 'time-lapse' it shows results with all three variations of spelling.

If you enter 'time lapse' it does also but the results vary slightly.

So which keyword should you optimise for?

Well it depends what you mean - semantics!

Some argue that 'time-lapse' refers to time-lapse photography (common usage) - the hyphenation is a way of packaging and individuating the meaning so it becomes shorthand for this filming and photography technique.

'Time lapse' is also used to refer to this but more literally means 'a lapse of time'.

Anyway, for Lobster Pictures we tried to disambiguate time-lapse. Don't know if it will work yet but we'll see...

Friday, 14 August 2009

Data Protection Abuse

Seemingly, website customers private information is bought and sold without their consent by unscrupulous web design companies.

(See external article on "How To Run A Company Into The Ground And Accrue Massive Debts In Just One Year" Ed. haha)

Callisti is concerned at recent events in Dumfries and Galloway where customers of a failed company have been given a like-it-or-lump-it block transfer of all their details and website hosting to a Cumbria based company with only 1 week's notice. No mention is made that pays any respect to patiently loyal customers' privacy and information - or that it's been given to strangers - just a link to a video.

Ruthless cherry-picking or brotherly concern? You decide.

Given that it can take 4-6 weeks for even simple domain name transfers out of a debt-ridden mismanaged business, 1 week's notice isn't much use!

Callisti wishes the best of luck to any hard-working web developer who's just had the rug pulled from under them, but this freeing of shackles may be the catalyst to move to a better working environment.

Thursday, 6 August 2009

Hunting and Fishing

Some minor but significant updates to the Raehills hunting and fishing website should see the site pages achieve more relevant cataloguing in google's archives.

The page urls have been tweaked to stay relevant to the page content and the verification tag has been updated so that search data for the site can be monitored.

Monday, 3 August 2009

Domain forwarding

Sometimes the only way of getting the required keywords in the domain name are URL rewriting and 301 redirects to the sans-keyword domain name.

This SEO tool is useful.