Facebook domination of web page screen real-estate

A simple Facebook page was created for Sledges.co.uk with some information about the Aviemore-based outdoor shop in the Scottish highlands, along with some product images from the different sections: wooden sledges, snowshoes, budget sledges, etc.

The latest step was to add and test the like button for each of the products on the e-commerce website so that visitors could share products with friends within their own facebook worlds. Also a link from website to facebook page seemed obligatory!

The emerging trend is that wee facebook icon links and like buttons (and associated html5, og meta-tags, etc) are getting peppered across more and more sites on the internet. Facebook can piggyback on the hard work people put in on driving relevant traffic to their websites by siphoning off "social" activity by visitors.

Pre-emptive sledges for winter weather

More coverage for Sledges.co.uk on the BBC. The winter sales have been in line with the extent of the snowfall across the UK and record sales for November and December 2009, and January 2010 so far, have almost overwhelmed the outdoor shop's staff.

One challenge is actually getting the sledges delivered to the customers as many roads across the UK are not reliable under current weather conditions. Courier and delivery companies are now looking at using motorised sledges to deliver goods in snowbound territories...

Sleigh bells ringing

Looking forward to the new year at Callisti - a number of new projects to get stuck into and we're pleased to say our customers have been enjoying a good year. We have a new ecommerce site about to launch but the news of the day is surely the performance of Sledges, the Aviemore based retailer, since we organised professional DotNetNuke hosting and updated the site to a more stable version.

Traffic and sales are escalating wildly, even just the mention of snow on a UK weather forecast has an impact on visitors to the site, and this month online sales have hit a record high in the website's history. The month's not over yet but there may be a tail-off as the last order cut-off for Christmas 2009 delivery approaches.

Historically the sales and visitors rise again in the new year as demand for sledges is very much winter weather dependent and Scotland won't be short of that in the coming months.

Sledges

Callisti's sojourn into the world of DotNetNuke was precipitated by a transfer by a former Dodgy Till client and we are happy to take on board the Aviemore-based outdoor shop.

The client has a number of skis, snowboards and sledges websites to server customers in the UK and Europe. Traffic to the sites peak generally in January/February with steady traffic in the winter months and a lower average usage during the summer. Not rocket surgery, really...

We have chosen a US hosting company who specialise in DNN hosting and their support team has been very proactive in servicing us as a new client.