Showing posts with label email lists. Show all posts
Showing posts with label email lists. Show all posts

Friday 23 April 2010

Pay-as-you-go e-marketing

Finally, a sensible pay-as-you-go e-marketing service!

Callisti was in contact with Contact Multimedia's team in Glasgow and it was a breath of fresh air knowing that small organisations that need intermittent e-marketing services don't have to sign up to a monthly contract or get charged hefty set-up fees.

The user interface is very straightforward and any imported email lists are checked externally to ensure the email addresses are recent, not spammy, and that the end client has a proper opt-in/opt-out policy for subscribers.

The reporting system is easier to grasp and there is ready reckoner guide for what the average response is to e-marketing campaigns depending on the nature of your organisation.