When links aren't allowed

One of the irritations of building links is affiliate based wholesalers.

There is a mini-blog for MyWishWand, the gift wishlist site with virtual shopping mall and gift ideas tool but we've been frustrated in our attempts for the wholesalers and retailers to provide a link to the website even though it is a portal to their products.

You will often find that these companies will have a one-way link policy so they benefit from all traffic driven to them by external affiliate partners without reciprocating.