Six-figure sledges

As the year closes and the snow melts across the UK leaving the winter detritus, Callisti can reflect on an interesting 2010 and look forward to 2011. One milestone was the sledges online shop breaking the six-figure record turnover for the December, a far cry from when Callisti first took over management of the website - a lot of snow certainly helps. New possibilities have emerged as a result of the improved online presence heralding some business developments in the years to come.

JBA seed potatoes has grown significantly and is scaling up in terms of hosting and development requirements - Callisti has acted as a nursery for the ecommerce site, bringing it from a catalog website to the number one seed potato ecommerce site in the UK,  but with the new ranges of domestic and merchant services, a new strategy for hosting and development is required - Callisti will likely offer specialist support in 2011 with other support services being provided to ensure the most stable solution.

One difficulty for small operators is the balance between specialisation and broad adaptability for the range of potential clients. Do you concentrate on hosting services and volumes? Or specialise in one particular development platform? 2011 will be a year for new decisions...