SEO what not to do

The mysteries of acquiring a page rank are myriad but here's what not to do.
Traffic for Callisti is being picked up by Google analytics but the site has not been assigned a page-rank as yet.

Some sources say that having AdSense on when the site is launched is deemed questionable by Google but this seems a little bizarre as it's part of their website services.

So with that in mind more time can now be invested in developing the site content and describing the services more informatively.