Time-lapse confusion

Timelapse was a video game, this we know. When you type 'timelapse' into google it asks if you meant 'time lapse' but shows results with 'timelapse' and (mainly) 'time-lapse' in the meta title tag. This suggests that 'timelapse' is not really a word in common usage. 'Time lapse' is ambiguous because the definition of usage is loose.

If you enter 'time-lapse' it shows results with all three variations of spelling.

If you enter 'time lapse' it does also but the results vary slightly.

So which keyword should you optimise for?

Well it depends what you mean - semantics!

Some argue that 'time-lapse' refers to time-lapse photography (common usage) - the hyphenation is a way of packaging and individuating the meaning so it becomes shorthand for this filming and photography technique.

'Time lapse' is also used to refer to this but more literally means 'a lapse of time'.

Anyway, for Lobster Pictures we tried to disambiguate time-lapse. Don't know if it will work yet but we'll see...

External Links

One of the strategies of SEO is building a relevant network of external links to the target website(s). Now, how to do this without being spammy?

A genuine strategy is to optimise the site in question, submit it to the relevant engines, find related sites and cultivate links from them, build supplementary sites on different servers and link from them, engage in social networking stimulating interest and discussion, make use of all the different search channels (images, local business listing, video, news) and generate relevant and timely press releases as appropriate.

You can then embark on a paid strategy using the major search engine sponsored link programmes but this is best used in tandem with organic SEO as it disappears as quickly as it appears.

But the genuine strategy often seems like pissing in the wind unless you can get access to a strong existing link source. How to do this? Answers on a blogcard please...