Showing posts with label time lapse. Show all posts
Showing posts with label time lapse. Show all posts

Saturday, 22 August 2009

Time-lapse confusion

Timelapse was a video game, this we know. When you type 'timelapse' into google it asks if you meant 'time lapse' but shows results with 'timelapse' and (mainly) 'time-lapse' in the meta title tag. This suggests that 'timelapse' is not really a word in common usage. 'Time lapse' is ambiguous because the definition of usage is loose.

If you enter 'time-lapse' it shows results with all three variations of spelling.

If you enter 'time lapse' it does also but the results vary slightly.

So which keyword should you optimise for?

Well it depends what you mean - semantics!

Some argue that 'time-lapse' refers to time-lapse photography (common usage) - the hyphenation is a way of packaging and individuating the meaning so it becomes shorthand for this filming and photography technique.

'Time lapse' is also used to refer to this but more literally means 'a lapse of time'.

Anyway, for Lobster Pictures we tried to disambiguate time-lapse. Don't know if it will work yet but we'll see...

Wednesday, 15 April 2009

Time Lapse

Losing a dedicated server for 3 days due to bad service is no joke and even though the problem was unusual it still took too long to fix.

In my brain it would have been good if this whole process could have been captured by time lapse photography (this is lame, I know) so that the film of the sequence could have been condensed into an amusing video format, a byte-size chunk, if you will, for all the 3-minute-pop-song attention spans out there.

Outside of my brain, the reality would have been better served by taking a sturdy time lapse camera, along with a will to exact vengeful, indiscriminate, furious damage, to the programmed heads of the helpless drones that form the building blocks of multi-level telephone support desk systems for large companies.

But I had other stuff to do and my prolonged spitting rage was soon tempered by the frustrated, learned-helplessness of a human individual trying to interact with a system. Chalk and cheese, or maybe a 'category mistake'?

Friday, 10 April 2009

Google Ad variations

Callisti has been optimising adword account ad variations for time lapse photography suppliers, Lobster Pictures, and is noticing an almost immediate improvement in CTR (Click through rate) and a reduction in CPC (Cost per click).

The best way to do this is to target the ad to the most relevant content, which usually means pages on the website aside from the homepage. By using the Ad structure you can match the search string closer to the Ad title and related the keywords in the ad copy to the landing page.

This is logical as the keyword relevance in the ad should match the keywords of the landing page. Otherwise you're not targeting your Ads very accurately!