Post production video services

Gently trying to improve relevant content for a video post-production services website to improve Google Adwords quality score.

The website is built using flash so providing readable content is the challenge. Some of the original quality scores for seemingly relevant keywords were like 3/10 which is not good enough. Directing the Ad link to the relevant page containing richer content can help improve advertising budgets significantly.

In this case a simple jQuery script is used to toggle content

areas.

Vindicated

The Cyprus Holiday Villa market is pretty saturated. A Callisti client had challenged us with the task of building up quality web traffic for a young website to attract a share of the Cyprus holiday online booking market.

The challenge involved using only "white hat SEO" techniques, no Google Adwords or sponsored links, and work within a tight budget on a "shot to nothing" basis. The work is now paying off :)

After investing time in reducing pagerank leakage, making more friendly URLs, optimising meta tags, sourcing website and blog links from external and relevant websites, utilising a rich Flickr photostream, and tweeting when appropriate, etc., the bookings are now starting to come.

A strange feeling of satisfaction results.