Post production video services

Gently trying to improve relevant content for a video post-production services website to improve Google Adwords quality score.

The website is built using flash so providing readable content is the challenge. Some of the original quality scores for seemingly relevant keywords were like 3/10 which is not good enough. Directing the Ad link to the relevant page containing richer content can help improve advertising budgets significantly.

In this case a simple jQuery script is used to toggle content

areas.

Optimising wedding photos - a special thanks

Callisti had been provided with a script from the region's Bespoke Coder to run on some of the content managed sites in the portfolio.

Comlongon Castle had taken care to update all their image descriptions (normally ALT tags) throughout the website - no mean feat given the volume of wedding photos the castle venue generates!

The site and database were then backed up and the script was applied. This cycles through all the images in the content folder, copies back-ups for each image e.g. thumb, medium and full-size, into a temporary folder, then renames the image using the description stored in the database, or failing that the image file-name. The new file-names are put back in the original directory and the database updated to account for the change in image URL.

Why? In this case, the original content management system would rename any image file-name during the upload process to a string of digits. This update means all the images now have a keyword relevant title and URL.