Late crop summer potatoes

JBA Seed Potato customers should now have received the first potato newsletter with information on ensuring a healthy crop over the summer.

There are also autumn and winter harvest potatoes which can be planted in July in time for Christmas.

The newsletter is a simple interface in the management section of the website which draws from subscribers to the newsletter (who also received discount voucher to buy potatoes) and has a simple unsubscribe feature to ensure that those who prefer not to receive such things can opt out.

There were over a thousand recipients to the first e-mailshot which shows just how far the website has come since the ecommerce site launched.

Writing for fun

Callisti services include website copywriting and document preparation. Copywriting is a key part of any communication as this is the message. This is what is expressed and this is what is interpreted and processed by the reader.

On a webpage this is a component of the design, especially when the page uses the visual appearance to convey a sense of style, mood, movement and the many other presentation techniques used today. The text message however remains key to a successful site as this is read by humans and search engines alike and is very effective as a vessel for meaning.

Document preparation is quite a wide area. Taken from a basic letter to a published book, a leaflet to a high value proposal, a presentation to a newsletter - there are so many ways that documents are made public to as many different audiences. Callisti can combine desktop publishing and layout tools to give your documents that consistent professional appearance. We can edit copy and proofread to reduce embarrassing typos. We can also get your documents print-ready using postscript software for consistent delivery.

How important is your document?