Writing for fun

Callisti services include website copywriting and document preparation. Copywriting is a key part of any communication as this is the message. This is what is expressed and this is what is interpreted and processed by the reader.

On a webpage this is a component of the design, especially when the page uses the visual appearance to convey a sense of style, mood, movement and the many other presentation techniques used today. The text message however remains key to a successful site as this is read by humans and search engines alike and is very effective as a vessel for meaning.

Document preparation is quite a wide area. Taken from a basic letter to a published book, a leaflet to a high value proposal, a presentation to a newsletter - there are so many ways that documents are made public to as many different audiences. Callisti can combine desktop publishing and layout tools to give your documents that consistent professional appearance. We can edit copy and proofread to reduce embarrassing typos. We can also get your documents print-ready using postscript software for consistent delivery.

How important is your document?

SEO is not alchemy

SEO services that professional companies should offer you:

• Online Market research - Competitor and industry research, research into the psychology of the targeted audience, keyword research etc.
• On-site optimisation - On-site changes that are made in order to improve search engine rankings. On-page optimisation can include improving keyword density, writing headings and meta tags, cleaning source code, setting up links etc.
• Copywriting - Writing content for your website is an important part of any search engine optimisation campaign. It doesn't matter if your website ranks #1 if the words don't communicate your message and make the sale.
• Off-site optimisation and marketing - Includes setting up external links, partnerships, manual submission to search engines, directories, setting up ads etc.
• Tracking and ROI Analysis - Tracking traffic changes and patterns as well as accurate ROI analysis is what makes a SEO campaign successful or not.

You should expect to pay for all of the above services, they are all part of search engine optimisation and they all require time, knowledge and other resources in order to be successfully carried out. Some other aspects of SEO consultancy that are likely to incur costs are:

• Email and phone consultations
• Client training and education
• Preparation of reports and other documents and materials related to services to be provided