Excalibur Wedding Cars - Mk2

This was fun! A complete revamp of the wedding limousine website using some CSS3 stuff, background image shenanigans, a touch of wordpress plugin-ery and some more experience of using custom themes and menus the way wordpress 3 suggests.

Playing with the custom header images using the set thumbnail function is rewarding but unless you re-define the dimensions of the header image in the wordpress settings, you need to think letterbox or panoramic landscape when selecting images that are going to look right.

Naturally :) there were some editions to functions.php as it still uses the parent theme for this file. The nod to social networking includes facebook like buttons and a recent activity widget.

To ease migration from the previous website, 301 redirects were employed - the xml sitemaps were updated with Yahoo and Google once the SEO-friendly URLs were set.

External Links

One of the strategies of SEO is building a relevant network of external links to the target website(s). Now, how to do this without being spammy?

A genuine strategy is to optimise the site in question, submit it to the relevant engines, find related sites and cultivate links from them, build supplementary sites on different servers and link from them, engage in social networking stimulating interest and discussion, make use of all the different search channels (images, local business listing, video, news) and generate relevant and timely press releases as appropriate.

You can then embark on a paid strategy using the major search engine sponsored link programmes but this is best used in tandem with organic SEO as it disappears as quickly as it appears.

But the genuine strategy often seems like pissing in the wind unless you can get access to a strong existing link source. How to do this? Answers on a blogcard please...