Google Ad variations

Callisti has been optimising adword account ad variations for time lapse photography suppliers, Lobster Pictures, and is noticing an almost immediate improvement in CTR (Click through rate) and a reduction in CPC (Cost per click).

The best way to do this is to target the ad to the most relevant content, which usually means pages on the website aside from the homepage. By using the Ad structure you can match the search string closer to the Ad title and related the keywords in the ad copy to the landing page.

This is logical as the keyword relevance in the ad should match the keywords of the landing page. Otherwise you're not targeting your Ads very accurately!

Montenegro!

WTF!

Logging into google's webmaster tools now gives the option to set the geographical target, the preferred URL (www.domain.co.uk instead of domain.co.uk - this helps consolidate data gathered in analytics for landings the home page), Image search options (include your site images in google results), and crawl rate.

The geographical target can be selected providing you have a top level domain such as .com, .org, but not for "country specific" domains. Imagine where this could lead www.virtuo.me, the blossoming Edinburgh virtual office provider!