Script free opacity

I was fooling around with the Callisti Logo and decided to make all the green squares useful in some way. Rather that start using scripts and alternative images I was able to use CSS and some opacity styling courtesy of a good resource by Mandarin Design.

You'll see that each colour uses opacity when rolled over and the links are consistent in a colour coded way. It's very out of your face (as opposed to in your face) so might be too subtle unless a visitor moves or sweeps their pointer over the logo.

Some other content updates have been made, e.g. updating the privacy statement to keep in line with Google, and some content and meta tag updates to reflect the organic shift in services that we offer.

Directory Listings

Is it good to embark on a link building campaign for when building your website's presence online?

There are numerous directory sites where concepts like relevant directory and page rank, non-reciprocal, reciprocal, all come to the fore. I am currently experimenting with these, especially the ones that don't require payment, but it's a murky business.

I can see that the Callisti website is listed on some of the sites as this shows up in search results. I am slightly concerned that it's wasting energy that could be spent in something more genuine. Being listed in 50 different phone books doesn't seem very substantial for some reason but maybe that's just me.

The more sites that we work on, the more courtesy links point to the site, which I feel better about as it is honourable. Let's face it, on today's date the site is currently indexed but unranked and this can take time.

I'm quite impressed with some of the automated link building systems - a collection of scripts and applications that have gestalt intelligent appearance but no inherent soul. Where am I going with that?