Monday 3 August 2009

Domain forwarding

Sometimes the only way of getting the required keywords in the domain name are URL rewriting and 301 redirects to the sans-keyword domain name.

This SEO tool is useful.

Friday 24 July 2009

Raehills Estate

For those who enjoy a bit of sporting activity, check out Raehills mansion just off the M74 at Junction 15 to Dumfries.

There is shooting, deer stalking and fishing for salmon and sea trout available within the estate grounds and you can stay in the self catering holiday cottages with big gardens to enjoy.

Raehills is the historic seat of the Johnstone Clan and every August the estate hosts the Galloway Country Fair. A must for those of agricultural bent.

Those pesky ghost hunters visited earlier this year but the results were ambiguous...

Thursday 23 July 2009

Do you want fries with that

Imagine finding that one of your fries had a face on it...

Who said a face can launch a thousand ships - what was that all about?

Anyway there is a whole world of planet fry going to happen apparently - who knows what is in store...

Wednesday 22 July 2009

Leith Library Exhibition

Callisti is proud to support local artists at the Edinburgh Festival.

Keith Thompson is exhibiting paintings as part of a Leith Library Exhibition from 20th July - 8th August 2009.

Sweet!

Tuesday 21 July 2009

Blood from a stone

Sometimes in life you have to deal with people or organisations unable to carry out any task with any thoroughness or efficiency, either deliberately or because they are simply incapable.

Latest sites in a long line of rescuees are:

Motors Local - a resource for buying and selling cars in South West Scotland. This also carries pages for Troqueer Garage and Top Ten Models (phew!)

Dumfries Bed and Breakfast - currently a simple contact marketing poster for the Abarglen Bed and Breakfast in Dumfries but with designs to become a more useful resource for tourism in the region.

Saturday 18 July 2009

Fancy an Italian?

When Ivano first arrived in Scotland over 20 years ago from The Tuscan town of Lucca, he brought with him a knowledge of Tuscan Italian cuisine and a skill for home made cooking.

Little did he realise that he was to meet a man from Callisti through forces unknown and end up with a website to help with the marketing of the already successful Italian food take away business in Dumfries.

Callisti can fervently recommend the Penne Speciale, the Pollo Salsa Rosa (or Surfer Rosa as we sometimes call it in our throwback ways), and the pizza bases. Pizza eaters may know what this means.

They also have a holiday home in Tuscany that is available to rent should you ever need to visit North West Italy and the home of the renaissance in Florence or whatever...

Monday 13 July 2009

External Links

One of the strategies of SEO is building a relevant network of external links to the target website(s). Now, how to do this without being spammy?

A genuine strategy is to optimise the site in question, submit it to the relevant engines, find related sites and cultivate links from them, build supplementary sites on different servers and link from them, engage in social networking stimulating interest and discussion, make use of all the different search channels (images, local business listing, video, news) and generate relevant and timely press releases as appropriate.

You can then embark on a paid strategy using the major search engine sponsored link programmes but this is best used in tandem with organic SEO as it disappears as quickly as it appears.

But the genuine strategy often seems like pissing in the wind unless you can get access to a strong existing link source. How to do this? Answers on a blogcard please...