Showing posts with label glasgow. Show all posts
Showing posts with label glasgow. Show all posts

Friday 23 April 2010

Pay-as-you-go e-marketing

Finally, a sensible pay-as-you-go e-marketing service!

Callisti was in contact with Contact Multimedia's team in Glasgow and it was a breath of fresh air knowing that small organisations that need intermittent e-marketing services don't have to sign up to a monthly contract or get charged hefty set-up fees.

The user interface is very straightforward and any imported email lists are checked externally to ensure the email addresses are recent, not spammy, and that the end client has a proper opt-in/opt-out policy for subscribers.

The reporting system is easier to grasp and there is ready reckoner guide for what the average response is to e-marketing campaigns depending on the nature of your organisation.

Monday 30 March 2009

Badger Surveys in Dumbartonshire

Stuart Spray Wildlife Consultancy is carrying out badger surveys in Dumbartonshire this weather. They are also concentrating bat surveys in Glasgow, and bat surveys in Perthshire.

This is in line with SEO Geo-targeting updates to the website content. Throughout the year the survey work will be carried out in different areas of the UK so the content and news needs to be updated to reflect this.

If we stick to this strategy we can measure how effective this is and how quick the response is with search engines and resulting traffic.