Badger Surveys in Dumbartonshire

Stuart Spray Wildlife Consultancy is carrying out badger surveys in Dumbartonshire this weather. They are also concentrating bat surveys in Glasgow, and bat surveys in Perthshire.

This is in line with SEO Geo-targeting updates to the website content. Throughout the year the survey work will be carried out in different areas of the UK so the content and news needs to be updated to reflect this.

If we stick to this strategy we can measure how effective this is and how quick the response is with search engines and resulting traffic.

User testing or website usability

I'm not even sure if usability is actually a word beyond the realms of websites and graphical user interfaces. Anyhow, user testing is a research component of the website usability consultancy service offered by Callisti.

A client's website is examined in several ways: what does the unassuming user discover unprompted when visiting the website; how does the user navigate through the site and what is her experience of this; how does the client intend the website to work; etc.

By compiling the findings we can report back on a convergence strategy that aims to improve ROI and goal conversion from the client's point of view while simultaneously improving user feedback.

Why optimise?

Your corporate or business website is your 24 hours a day, 7 days a week, non-stop marketing and information machine. It can reach a massive audience and relay your products, services and relevant information about your company.

Nobody wants to be misrepresented so it is important to maintain this window into your business. How do you manage your website?

Are you reaching as much of the right audience as you'd expect? All your website development efforts may not be fully realised if your website is hard to find.

We believe that a website isn't just an add-on to your marketing strategy. It can be integrated efficiently into the way you traditionally share information and distribute changing information about products, services and events.

We also know that time spent clarifying your target keywords, updating the web-copy where appropriate and building relevant links, in short 'search engine optimisation' (SEO), can help you get a lot more out of your website and, in some cases, restore your faith in how effective a website can be for your organisation.

Callisti can also help you with sponsored listings, such as Adwords, which is an efficient way to drive traffic to your site especially once your target keywords and SEO has been completed. In cases like this it is good to think about your online marketing budget and the targets you would aim to meet to demonstrate value for money.

So much information is available on the internet, all it costs is your time. You also need some experience and judgement to make sure that you're getting the best information.

Contact Callisti if you are starting to think about SEO and online marketing. We can guide you by principles of good practice and help clarify what you can expect when you have a well managed website.