Hammock the week

After convoluted development process using Actinic v9, Handmade Hammocks website is now refreshed and taking advantage of some Kit Allen design work and integration with google services.

The ecommerce website sells handmade hammocks that meet Fairtrade standards to meet the prinicples of ethical trading. The company is based near Kirkcudbright in Dumfries and ships internationally

Callisti has gained a lot of experience working with the nuances of Actinic development from different locations, development by remote access, and all the joys of site exports, missing files, huge folders of backup files, cgi-bin dramas, incompatible server platforms, and payment gateway issues. The reward is a sweet-looking ecommerce site that now has more SEO potential for the new season, and a clean working environment after some thorough administration work.

Garden Hammock

Callisti is working on the seasonal hammock project for a local Galloway company and embracing Actinic 9 as an ecommerce solution.

The website design is trying to capture a fresh outdoor feel which should be an improvement to the legacy look of the original website.

Interestingly, the search term 'hammocks' is very seasonal especially in the UK and we are now noticing the rising traffic to the website as the spring equinox approches. Some of the Adwords tools from PPCBully, keywordcountry and keywordspy.com show the value of a click for this keyword and also who the competitors are. Tough market!

As usual we will be applying Callisti SEO philosophy to the site so that the internal housekeeping assists in keeping CPC down and ROI up.