Garden Hammock

Callisti is working on the seasonal hammock project for a local Galloway company and embracing Actinic 9 as an ecommerce solution.

The website design is trying to capture a fresh outdoor feel which should be an improvement to the legacy look of the original website.

Interestingly, the search term 'hammocks' is very seasonal especially in the UK and we are now noticing the rising traffic to the website as the spring equinox approches. Some of the Adwords tools from PPCBully, keywordcountry and keywordspy.com show the value of a click for this keyword and also who the competitors are. Tough market!

As usual we will be applying Callisti SEO philosophy to the site so that the internal housekeeping assists in keeping CPC down and ROI up.

Arts Festival publicity

Homecoming year for Scotland based on Robert Burns and the number 250 means that publicity for events in Dumfries and Galloway region will be tied into this initiative to some extent.

I guess the pound is weak so Scotland is as attractive a place as any for non-UK visitors, especially ex-pat Scots looking for a reason to return to the homeland.

That aside, the site has had some updates and now validates properly. The big Christmas pagerank bonus also saw the dgartsfestival blog site get a cheeky 2.

Google Base products

Our client JBA Seed Potatoes now has competitive product listings on google's shopping search engine where you can submit product feeds and widen the range of possible searches that land on the client site.

It can take around 4-5 days from submission to insertion (oo-er) which has significantly increased in the last 18 months but there are more e-commerce websites using this service.

Be aware that Google base UK and Google base US are different and mess around with sessions if trying to switch between them.

Bat Surveys

This is a whole new world of activity for a desk jockey like me.

Stuart Spray Wildlife consultancy have recently launched their new website informing of their bat surveys, tree surveys and habitat surveys - all part of the range of wildlife consultancy services they offer.

They cover the UK but most of their work is in Southern Scotland (Dumfries and Galloway) and the North of England (Greater Manchester, Lancashire, Cumbria)

Wildlife Consultancy

Callisti has recently carried out SEO work for Stuart Spray Wildlife Consultancy.

This is a UK based wildlife consultant that specialises in bat surveys, habitat surveys, and range of services for protected species survey, mitigation, research and so forth to ensure proposed developments adhere to Scottish, English and European legislation.