Wildlife Consultancy

Callisti has recently carried out SEO work for Stuart Spray Wildlife Consultancy.

This is a UK based wildlife consultant that specialises in bat surveys, habitat surveys, and range of services for protected species survey, mitigation, research and so forth to ensure proposed developments adhere to Scottish, English and European legislation.

User testing or website usability

I'm not even sure if usability is actually a word beyond the realms of websites and graphical user interfaces. Anyhow, user testing is a research component of the website usability consultancy service offered by Callisti.

A client's website is examined in several ways: what does the unassuming user discover unprompted when visiting the website; how does the user navigate through the site and what is her experience of this; how does the client intend the website to work; etc.

By compiling the findings we can report back on a convergence strategy that aims to improve ROI and goal conversion from the client's point of view while simultaneously improving user feedback.