Garden Hammock

Callisti is working on the seasonal hammock project for a local Galloway company and embracing Actinic 9 as an ecommerce solution.

The website design is trying to capture a fresh outdoor feel which should be an improvement to the legacy look of the original website.

Interestingly, the search term 'hammocks' is very seasonal especially in the UK and we are now noticing the rising traffic to the website as the spring equinox approches. Some of the Adwords tools from PPCBully, keywordcountry and keywordspy.com show the value of a click for this keyword and also who the competitors are. Tough market!

As usual we will be applying Callisti SEO philosophy to the site so that the internal housekeeping assists in keeping CPC down and ROI up.

Hypnotherapy Treatment

Currently we're working on a personal consultation and training website that is based on hypnotherapy and the use of hypnosis techniques to deal with stress, helping to quit smoking and performance anxiety.

The back end has been developed to allow online course booking with secure payment and has a user area where registered users can log in to administrate.

There is an Callisti SEO friendly philosophy behind this so even the image names are aiming for search engine friendliness!

Managing conflict is another course on offer which could be a growth industry in the current economic climate...

Montenegro!

WTF!

Logging into google's webmaster tools now gives the option to set the geographical target, the preferred URL (www.domain.co.uk instead of domain.co.uk - this helps consolidate data gathered in analytics for landings the home page), Image search options (include your site images in google results), and crawl rate.

The geographical target can be selected providing you have a top level domain such as .com, .org, but not for "country specific" domains. Imagine where this could lead www.virtuo.me, the blossoming Edinburgh virtual office provider!

Hammocks

What could be more idyllic than swinging idly in a hammock on a sunny afternoon?

It's a subjective thing, granted, but there is that image in the mind. Callisti is now working on a project for Handmade Hammocks, based near Kirkcudbright in Dumfries and Galloway, with SEO work and a complete redesign of their Actinic-based shop.

This will be ongoing work and we hope for a productive relationship with our new clients!

Italian Food

I remember an episode of Seinfeld (the calzone) where George starts bringing calzones to work much to the enjoyment of his boss. Mmm. Luckily for me I can phone Ivanos Italian Food and order up some calzone of my own.

The service is for an Italian take away and home delivery service which is currently very popular offline. The usual range of Italian food such as pizza, penne pasta, panini, as well as Ivano Specials are all worth trying over and over again.

The new website will be ... well you'll just have to wait and see.

Independent Financial Advisers in Troon

In these testing times it is good to take stock (of your stock) and review your financial planning. Duncan Brown and Co are a hardworking team based in Dumfries and Troon who offer a range of advice on financial products including protection, pensions, mortgages and inheritance tax planning.

Each member of the team is registered with the Financial Services Authority (FSA) and details are on the Our Advisers page.

Fancy a Hummer in Carlisle

This has been a journey of interest - installing wordpress on a Callisti server and then configuring it to behave kind of like a regular website but with added widgets. In a way the back end is more interesting than the front!

There is a flash slideshow plugin based on the NextGen image galleries and aside from some email settings on the server and a lot of CSS editing I've been impressed with the scope for individuation from the Wordpress community.

The next part is testing the site and getting the content and up-to-date images uploaded as well as the google account duties.

sitemap.xml CHMOD 777 and all that...