Bat Surveys and Wildlife Consultancy

Some additional work on Stuart Spray Wildlife Consultancy has helped structure the pages with more relevance and is more SEO friendly.

Google has given an initial PageRank 2 which is nice and the sitemap has been resubmitted to feature bird surveys and bat surveys. These are key phrases besides wildlife consultancy for this client.

Wildlife Consultancy

Callisti has recently carried out SEO work for Stuart Spray Wildlife Consultancy.

This is a UK based wildlife consultant that specialises in bat surveys, habitat surveys, and range of services for protected species survey, mitigation, research and so forth to ensure proposed developments adhere to Scottish, English and European legislation.

Meeting of minds

Callisti is now in talks with ICT Advisor to develop new working relationships for international ecommerce SEO.

After attending a Business Gateway event in Gretna (Dumfries and Galloway) it was clear that more investment in building knowledge and skills would be the true path to illumination.

There are upcoming opportunities for tenders and Callisti says put best foot forward.

Another journey by train

I'm visiting a client in Bristol today where extensive media processing and testing goes on for a music video and film download site. The train journey is a bit horrendous: 5 and a half hours from Dumfries and Galloway with 3 changes.

The first train carriage had plug sockets but no power and a dodgy tannoy. Helpfully the assistant informed me that I could try another carriage as sometimes the power didn't work all the way through the train. Virgin trains keeping standards high!

Crewe is somewhere I only know because of journey transfers; what happens there apart from travelers crossing paths?

Anyway more SEO article writing for gift wishlists this morning as part of the ongoing campaign for mywishwand - the trend of the google analytics should gradually show an increase in traffic but with the proportion on free search engine traffic growing from the current 3%. There are some referrals at the moment but most of the traffic has been as a result of the offline marketing at the launch of the site, e.g. press and media coverage in related magazines and programmes.

The internet connection from the XDA has been fine but the network for o2 is somewhat lacking in the lake district - I guess network coverage is as concentrated as the population for any given region.

The laptop keeps picking up 'Free Public WiFi' on the train and I can connect to it without additional security measures. However it doesn't give me internet access so it may be a feature of the rail service - CrossCountry now.

To blog or not to blog

We have carried out some preliminary work on mywishwand as it is a new site, generating initial traffic by offline marketing and exposure.

The site allows you to log in and search for gifts to create a wish list for you or your friends and family. You can also satisfy someone's wishes for their ideal gift by logging in and buying it for them.

An interesting link that arose from this was to BlogStorm which has a wealth of information on blogging and associated SEO and marketing.

SEO and Google Adwords

Hi pop-pickers. Another busy day in and out of the office. One random event of note was my dilapidated car reach a milestone...

Or 150,000 of them to be precise. This was en-route to Barncleuch, Irongray in Dumfries and Galloway to consult with Chairman of the Dumfries and Galloway Arts Festival about a number of issues.

On my return I found that a swarm of SEO jobs had come into my mailbox along with some hosting requests. I do love administration!

Google Listings

Just tried a speculative search in UK results for 'usability and seo' and callisti comes up in postition 8. Remove the 'and' and it shifts to 3rd or 4th page. Encouraging though all the same. I must update the sitemap now that some content for user testing and seo consultancy has been added in a subdirectory for the website.

Why optimise?

Your corporate or business website is your 24 hours a day, 7 days a week, non-stop marketing and information machine. It can reach a massive audience and relay your products, services and relevant information about your company.

Nobody wants to be misrepresented so it is important to maintain this window into your business. How do you manage your website?

Are you reaching as much of the right audience as you'd expect? All your website development efforts may not be fully realised if your website is hard to find.

We believe that a website isn't just an add-on to your marketing strategy. It can be integrated efficiently into the way you traditionally share information and distribute changing information about products, services and events.

We also know that time spent clarifying your target keywords, updating the web-copy where appropriate and building relevant links, in short 'search engine optimisation' (SEO), can help you get a lot more out of your website and, in some cases, restore your faith in how effective a website can be for your organisation.

Callisti can also help you with sponsored listings, such as Adwords, which is an efficient way to drive traffic to your site especially once your target keywords and SEO has been completed. In cases like this it is good to think about your online marketing budget and the targets you would aim to meet to demonstrate value for money.

So much information is available on the internet, all it costs is your time. You also need some experience and judgement to make sure that you're getting the best information.

Contact Callisti if you are starting to think about SEO and online marketing. We can guide you by principles of good practice and help clarify what you can expect when you have a well managed website.

SEO is not alchemy

SEO services that professional companies should offer you:

• Online Market research - Competitor and industry research, research into the psychology of the targeted audience, keyword research etc.
• On-site optimisation - On-site changes that are made in order to improve search engine rankings. On-page optimisation can include improving keyword density, writing headings and meta tags, cleaning source code, setting up links etc.
• Copywriting - Writing content for your website is an important part of any search engine optimisation campaign. It doesn't matter if your website ranks #1 if the words don't communicate your message and make the sale.
• Off-site optimisation and marketing - Includes setting up external links, partnerships, manual submission to search engines, directories, setting up ads etc.
• Tracking and ROI Analysis - Tracking traffic changes and patterns as well as accurate ROI analysis is what makes a SEO campaign successful or not.

You should expect to pay for all of the above services, they are all part of search engine optimisation and they all require time, knowledge and other resources in order to be successfully carried out. Some other aspects of SEO consultancy that are likely to incur costs are:

• Email and phone consultations
• Client training and education
• Preparation of reports and other documents and materials related to services to be provided